How CrossFit Antics Signed Up 16 Members in One Month

Learn how Vilma Blumberg, owner of CrossFit Antics, used UpLaunch to grow her gym!

About CrossFit Antics

When Vilma Blumberg bought out her business partner in the fall of 2019 and became the sole owner of CrossFit Antics in Ocala, Florida she quickly became overwhelmed.

“I was coaching all the classes at the time and it was really hard for me to manage everything all at once. I knew I needed some help,” Vilma said.

At her previous business partner’s suggestion she started using a digital marketing firm. Even though she was paying $1,000 a month, the agency — which used a generic white label product not customized for gyms — didn’t save her much time.

“It wasn’t really tailored to the business I’m in,” Vilma said, “and I had to adjust all of the content to reflect my business. They made Facebook ads and funnels but that’s all simple things I can do on my own now, which is what I’ve been doing,” she said.

Then in January of 2020 Vilma heard about UpLaunch. When she discovered UpLaunch costs $299 a month and includes content customized for gyms she decided to ditch the other agency and give UpLaunch a try.

Switching to UpLaunch

Vilma started off with the former client campaign, an automated email campaign focused on former members. Then she put the leads she gathered from the former agency into UpLaunch's active lead campaign, which automatically communicates with leads to keep them interested and engaged.

Soon Vilma started to feel more in control of her day. She wasn't spending hours every day emailing leads and members and she was able to focus on the day-to-day operations of her gym, which had about 85 members.

Then came COVID-19. CrossFit Antics closed in late March, along with every other gym in Florida. While she was shut down and running Zoom classes, Vilma used UpLaunch to stay in touch with her members and keep the community connected. When she reopened in May she hit the ground running and began marketing to her leads. She was amazed by the results.
Is This You? Talk To Us.

Saving Hours Every Day

Running a gym during the coronavirus pandemic brings even more work to coaches and gym owners. Vilma's staff checks temperatures at the door, they spray the gym down with a hydrostatic sprayer, and she and the coaches clean constantly between classes. Vilma is at the gym when it opens in the morning, then coaches five classes a day.

Vilma said she wouldn't be able to take on all this extra work if she had to sit at her computer for two to three hours every day writing emails and staying in touch with leads, current members, and former clients.

With UpLaunch she can set up her campaigns and the process is fully automated.

“UpLaunch has really allowed me to stay in that personal contact and not forget about my leads or my clients who might have fallen through the cracks or who I haven’t seen for a while. It keeps that personal connection that makes CrossFit so special that really attracts people,” she said.

Professionally Written Content

Instead of agonizing over content strategy, UpLaunch gave CrossFit Antics professionally-written emails, blog posts, and articles they could easily customize to fit their gym’s personality and culture.

Automated Follow Up

Whether it's converting new leads, winning someone back, or strengthening Vilma’s relationship with existing members, email and SMS outreach helped keep CrossFit Antics in front of their prospective and current members.

Scheduling Functionality

Vilma was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.

A Central Hub For CrossFit Antics

Vilma found a one-stop shop for all the information about her leads and clients. This led to centralized communication, streamlined efforts, and great results.

“This past month we saw a 15 percent increase," Vilma said.

Want to Get More Hours in Your Day?

Book A Consultation
“It’s taken so much off my plate as a business owner,” Vilma said.
Vilma Blumberg
Owner - CrossFit Antics

Get started today.
Your fitness biz ain't gonna grow itself.

Book A Consultation
Cartoon graphic of hand clicking UpLaunch on smartphone and a rocket coming out