Michael O’Byrne opened CrossFit Firepit in Greensboro, North Carolina in 2017. He and his partner built the gym up to about 100 members and in 2020 they decided it was time to expand. Michael and his partner purchased another gym about 15 minutes from the original location in March 2020, right before the gyms in the state were shut down because of the coronavirus.
“We were using some other systems and it was hodgepodge of stuff,” Michael said. “I had 20 things I had to do all the time and it was a challenge in itself. I’ve got two other businesses so this is like my free time,” he said, laughing.
Michael said he was looking for a software that could do it all, including manage the new flow of potential leads and keep in consistent contact with current members. As most gym owners know, once your gym grows to a certain number of members, it’s impossible to see all of them in person every week.
Instead of agonizing over content strategy, UpLaunch gave Michael professionally-written emails, blog posts, and articles that he could easily customize to fit his gym’s personality and culture.
Whether it's converting new leads, winning someone back, or strengthening Michael’s relationship with existing members, email and SMS outreach helped keep CrossFit Firepit in front of their prospective and current members.
Michael was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.
CrossFit Firepit found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.
“UpLaunch allowed us to communicate and make sure everybody got the same message at one time.”