How CrossFit Firepit signed up 12 new members (while shut down)

Learn how Michael O'Byrne, co-owner of CrossFit Firepit, used UpLaunch to grow his gym!

About CrossFit Firepit

Michael O’Byrne opened CrossFit Firepit in Greensboro, North Carolina in 2017. He and his partner built the gym up to about 100 members and in 2020 they decided it was time to expand. Michael and his partner purchased another gym about 15 minutes from the original location in March 2020, right before the gyms in the state were shut down because of the coronavirus.

“We were using some other systems and it was hodgepodge of stuff,” Michael said. “I had 20 things I had to do all the time and it was a challenge in itself. I’ve got two other businesses so this is like my free time,” he said, laughing.

Michael said he was looking for a software that could do it all, including manage the new flow of potential leads and keep in consistent contact with current members. As most gym owners know, once your gym grows to a certain number of members, it’s impossible to see all of them in person every week.  

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Constant Communication -- The Key to Recovery

Even with his gym closed down, Michael saw the benefit of using UpLaunch. The software helped him continue to communicate with leads who weren’t yet ready to come in the door.

Before using UpLaunch, Michael said leads would reach out, maybe have a conversation with a coach on the phone, and then not show up at the gym. Instead of letting that lead go without any further communication, UpLaunch helped CrossFit Firepit stay in touch with leads even if they missed an appointment.

“We continued to communicate with them and continued to nurture them,” Michael said.
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A Seamless Transition

Michael said the transition to using UpLaunch was seamless. Whenever he had a question, he used the online chat within the platform and got help immediately. Above all, Michael said he appreciates having a single solution for communicating with members and leads, especially at a time when everything changes so quickly.

Professionally Written Content

Instead of agonizing over content strategy, UpLaunch gave Michael professionally-written emails, blog posts, and articles that he could easily customize to fit his gym’s personality and culture.

Automated Follow Up

Whether it's converting new leads, winning someone back, or strengthening Michael’s relationship with existing members, email and SMS outreach helped keep CrossFit Firepit in front of their prospective and current members.

Scheduling Functionality

Michael was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.

A Central Hub For CrossFit Firepit

CrossFit Firepit found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.

“If you aren’t communicating with them at all they might stop coming in,” Michael said, “and having something that helped me do that was important.”

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“UpLaunch allowed us to communicate and make sure everybody got the same message at one time.”
Michael O'Byrne
Co-owner - CrossFit Firepit

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