How CrossFit Hutto Gets 3 Hours Back In Every Day

Lance Berg is the GM of CrossFit Hutto in Texas - learn how he literally saves hours every day by running his gym using UpLaunch!

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About CrossFit Hutto

CrossFit Hutto opened in 2015. Lance Berg joined as a member and then became a part-time coach. The gym started small, with about 70 members, and they’ve seen steady, consistent growth over the years.

“We’re chipping away, building at it, and now we’re up to 160 or 170 members,” Lance said, “so business has been great.”

Lance became the general manager about a year ago. That's when he noticed the gym had so many different platforms and policies in place, and none of them lined up or worked with each other.

“It wasn’t efficient at all,” Lance said.

There Was Just Too Much Wasted Time

Without realizing it, CrossFit Hutto had accumulated a spider web of platforms and programs that made everything more difficult. Before they switched to UpLaunch they were using six or seven different platforms, tracking all of them separately.

It added hours of work to an already busy day...until Lance learned about UpLaunch.

“The guy who owns the gym, Coy, comes from a sales background where CRMs are used all the time. He said, ‘I don’t know why we haven’t done this already.’I was like, ‘me either,’” Lance said.

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Making CrossFit Hutto More Efficient

Once Lance stopped piecing together different platforms and programs -- and tracking all of them separately -- he was shocked to learn how much time he’d saved.

“It changed everything. It changed the complexion of the way my day goes. I went from spending four to five hours looking at things to one and a half to two hours just due to the simplicity and the efficiency of the UpLaunch platform. It’s just been fantastic,” Lance said.

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Professionally Written Content

Instead of agonizing over content strategy, UpLaunch gave Lance professionally-written emails, blog posts, and articles that he could easily customize to fit his gym’s personality and culture.

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Automated Follow Up

Whether it's converting new leads, winning someone back, or strengthening Lance’s relationship with existing members, email and SMS outreach helped keep CrossFit Hutto in front of their prospective and current members.

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Scheduling Functionality

Lance was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.

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A Central Hub For Crossfit Hutto

CrossFit Hutto found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.

“The platform pays for itself with one to two members. You are going to get one to two members a month with the platform if you do the normal marketing,” Lance said about UpLaunch.