Automation Helps Live Active Charlotte Convert More Leads

Brian Strump of Live Active Charlotte explains how UpLaunch helped him nurture leads without additional work or tedious follow-up.

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About Live Active Charlotte

Brian Strump, the owner of Live Active Charlotte, is an early adopter.

Strump started doing CrossFit in 2007, years before most people knew about the movement that would transform the fitness landscape.

A chiropractor, Strump opened his affiliate -- CrossFit Steele Creek -- in 2010. From the beginning Strump ran his chiropractic business in the same space.

Both businesses grew over the years, and in 2012 Strump moved from a 3,200-square-foot space into their current 12,000-square-foot location -- rebranded Live Active Charlotte -- with space for another chiropractor and a massage therapist.

Leads Falling Through The Cracks

Brian used to follow up with leads on his own, hoping he remembered to call or text after that initial contact.

"It’s work nobody wants to do, and most gym owners know the progression: you send message after message, never get a response, then give up and move on, figuring the lead is a dead end.“

"After two weeks of actively following up with leads, I would imagine most gyms don’t do anything past that,” Brian said.

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A Centralized System

Then Brian signed on with UpLaunch and the process became automated. He didn’t have to motivate himself to keep sending messages to leads week after week. It happened without him even thinking about it.

To keep Live Active Charlotte’s audience engaged and excited about what's to come, UpLaunch provided:

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Professionally Written Content

Instead of agonizing over content strategy, UpLaunch gave Brian professionally-written emails, blog posts, and articles that he could easily customize to fit his gym’s personality and culture.

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Automated Follow Up

Whether it's converting new leads, winning someone back, or strengthening Brian’s relationship with existing members, email and SMS outreach helped keep Live Active Charlotte in front of their prospective and current members.

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Scheduling Functionality

Brian was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.

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A Central Hub For Live Active Charlotte

Live Active Charlotte found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.

‍“There are members who came in who were leads for three weeks or four weeks before they became a member. They continue getting content and just kind of stayed on our radar to follow up with them to get texts or emails,” Brian said, “I couldn’t imagine running the gym without UpLaunch.”