How an Automated System Accelerated Sweat440’s Growth

Why these gym owners regret not having marketing software from day one.

About Sweat440

Sweat 440 opened the doors of its first location in Miami Beach, Florida in 2018.

“We started with zero members and just a prayer, and within months we got up to over 700 members with lines out the door to get in,” said Cody Patrick about the gym he opened with his partner, Matthew Miller.

At Sweat440, each 40-minute class consists of four 10-minute stations, incorporating strength training, cross-training, and HIIT (high intensity interval training). Classes begin every 10 minutes, and members can jump in anytime, getting a group class experience on their own schedule.

In the last year more than 5,000 people have come to Sweat 440’s Miami location. Cody and Matthew are busy opening new studios throughout Florida  and in New York City, and are looking to expand in California and Europe. They are also rolling out their franchising model, with one franchisee signed up and another eight to 10 franchises in the works.

The Big Mistake

Things were going great, but soon Cody and Matthew were overwhelmed. They had so many leads and members, they struggled to keep up, which was bad for conversion and retention.Cody realized he needed a CRM and marketing software.

“One of the biggest mistakes we made early on was, we got too busy and didn’t have time to do all the little things that enable you to grow. We got so busy being successful that we didn’t really build a platform or an infrastructure that would allow us to grow further,” Cody said.
Is This You? Talk To Us.

They Needed a System

Sweat 440 joined UpLaunch about a year and a half after they opened. Cody said the software they were using was taking too much of their time -- time he and Matthew needed to grow their fitness franchise.

“We needed a pre-templated, pre-designed system that we could adjust to make sure it fit our business and our structure the best,” Patrick said, “and that’s how we ended up finding UpLaunch and realizing it was going to be the best system.”

To keep Sweat440’s audience engaged and excited about what's to come, UpLaunch provided:

Professionally Written Content

Instead of agonizing over content strategy, UpLaunch gave Sweat440 professionally-written emails, blog posts, and articles that they could easily customize to fit their gym’s personality and culture.

Automated Follow Up

Whether it's converting new leads, winning someone back, or strengthening Cody’s relationship with existing members, email and SMS outreach helped keep Sweat440 in front of their prospective and current members.

Scheduling Functionality

Cody was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.

A Central Hub For Sweat440

Cody found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.

“If we would have just done some of these things from the start, we may have had an easier path,” Cody said.

Want to Get More Hours In Your Day?

Book A Consultation
“It’s a lot cheaper to keep a client than it is to find a new one.”
Cody Patrick
Co-owner - Sweat440

Get started today.
Your gym ain't gonna grow itself.

Book A Demo
Cartoon graphic of hand clicking UpLaunch on smartphone and a rocket coming out