How an Automated System Accelerated Sweat440’s Growth
Why these gym owners regret not having marketing software from day one.
Sweat 440 opened the doors of its first location in Miami Beach, Florida in 2018.
“We started with zero members and just a prayer, and within months we got up to over 700 members with lines out the door to get in,” said Cody Patrick about the gym he opened with his partner, Matthew Miller.
At Sweat440, each 40-minute class consists of four 10-minute stations, incorporating strength training, cross-training, and HIIT (high intensity interval training). Classes begin every 10 minutes, and members can jump in anytime, getting a group class experience on their own schedule.
In the last year more than 5,000 people have come to Sweat 440’s Miami location. Cody and Matthew are busy opening new studios throughout Florida and in New York City, and are looking to expand in California and Europe. They are also rolling out their franchising model, with one franchisee signed up and another eight to 10 franchises in the works.
Instead of agonizing over content strategy, UpLaunch gave Sweat440 professionally-written emails, blog posts, and articles that they could easily customize to fit their gym’s personality and culture.
Whether it's converting new leads, winning someone back, or strengthening Cody’s relationship with existing members, email and SMS outreach helped keep Sweat440 in front of their prospective and current members.
Cody was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.
Cody found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.
“It’s a lot cheaper to keep a client than it is to find a new one.”
