Michael Plank opened Underwood Park CrossFit in Fort Edward, New York in the fall of 2014.
Plank is a pastor, and he sees parallels between his church work and CrossFit. He opened his gym to help people get in shape and improve their lives.
“I want to build a community and help people become kinder, happier, and healthier,” Michael said.
Instead of agonizing over content strategy, UpLaunch gave Underwood Park CrossFit professionally-written emails, blog posts, and articles that he could easily customize to fit his gym’s personality and culture.
Whether it's converting new leads, winning someone back, or strengthening Michael’s relationship with existing members, email and SMS outreach helped keep Underwood Park CrossFit in front of their prospective and current members.
Michael was able to stop spending precious time cobbling together solutions with duct tape and Zapier. When it comes to sales and marketing, we've got what you need.
Underwood Park CrossFit found a one-stop shop for all the information about their leads and clients. This led to centralized communication, streamlined efforts, and great results.
“We waited a little while to pull the trigger on (UpLaunch), and I just feel like it’s been worth every penny. If people are thinking about it, they should just try it out,” Michael said.