Neglecting social media? It could be hurting your gym!
What do leads find when they visit your Facebook or Instagram page? A recent post filled with inspiring and engaging content, or an outdated post about an event that already happened?
One study found that 62% of respondents said Facebook was the most useful social network for researching products and services before visiting a small business.
Here are some of most common mistakes we see gym owners make with social media:
- Not posting enough. Every day is ideal, three times a week is the minimum.
- Speaking to the wrong audience. Content that’s only aimed at current members instead of posts that appeal to leads and future members.
- Posting the same information. Repetitive content that doesn’t offer useful information or inspiration.
To help you improve your social media presence, we put together a year’s worth of weekly social media posts customized for local gym owners.
