The How and Why of Retargeting

To build your gym you need a system that turns marketing into members. We’ll show you how!
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You could be wasting your marketing money!

Most people don’t take any action the first time they visit your website. In fact, 98 percent of leads leave without converting.

This doesn’t mean they aren’t interested!

To stay connected with people who leave your site, you need to start retargeting your advertising. Retargeting places an anonymous cookie in the browser of every person who visits your website. When they leave and visit another site, they’ll see ads for your gym as they browse the internet or use mobile apps.

While retargeting is important, you don't want to risk overwhelming your leads. Here are some of the most common mistakes we see gym owners make with retargeting:

  • Showing too many impressions. While you want to stay in front of people who’ve expressed interest in your gym, you don’t want to become annoying!
  • Using the same creative for too long. Most research shows that click-through rates decrease by almost 50 percent after five months of seeing the same ad.
  • Failing to measure success. It’s a good idea to set up a free Google Analytics account and track site visits and visitor loyalty. Most people don’t actually click on the ads. Instead, they are more likely to see the ad, get reminded of their interest in your gym, and visit your website independently.

To help you get started with retargeting, we put together a complete guide to retargeting your ads, customized specifically for gym owners.

Learn More!

What’s the cost of letting leads disappear?

If you don’t retarget visitors to your website, your lead might move on and reach out to another gym. Don’t miss out on connecting with potential members!
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Ready for our free guide? Download it now!

4 Strategies You'll Learn In Our Epic Guide:

  • What is retargeting?
  • The different types of retargeting and how they work
  • Why gyms and studios should use retargeting
  • Common retargeting mistakes and how to avoid them
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About UpLaunch

UpLaunch is a fitness CRM with world-class software, training, and support. With UpLaunch all your leads get a reply in under two minutes, you'll never drop the ball on getting your appointments scheduled, and you'll finally be in control of your business ... and your life!

We believe in delivering value above all -- we put our heart and soul into this guide, and we'd love if you would download it and put it to use!

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