Do you post your gym’s pricing on your website? If so, you could be scaring off potential members.
Take financial fear out of the equation and focus on value with a pricing request.
Capture leads on your website by asking them to exchange their contact information for your pricing information. Then enter your new leads into your sales funnel to learn about their goals and nurture the relationship.
Many UpLaunch gyms are using this strategy to capture 5-50 leads per month!
But is this strategy right for your gym? Decide when you should (and shouldn’t) share pricing on your site, depending on your goals.
When to Publish Your Gym’s Pricing
Sharing pricing on your website can serve as a filter, letting only the most qualified leads enter your funnel. This is an option for successful gyms looking to attract ideal leads. However, publishing pricing may be a barrier, scaring off potential members and creating missed opportunities.
Here are a few situations when you should publish pricing on your site:
- Your gym is established and stable
- You have limited space
- You want to save time and eliminate price-shoppers
When to Use a Pricing Request Strategy
Removing pricing from your site prevents prospects from letting finances alone impact their decision. A pricing request opt-in provides an opportunity to get to know prospects and their goals.
Using this information, you can emotionally invest prospects in the value your gym offers - allowing price to become secondary to the benefits they’ll receive from membership.
Here are a few situations when you shouldn’t publish pricing on your site:
- You’re trying to grow membership
- You have complex offerings and pricing
- Prospects tend to be price-sensitive
Developing Your Pricing Request Strategy
So, you’ve decided to remove pricing from your website. That’s great!
But what do you do next?
- Create a pricing opt-in form.
Gather prospect’s contact information: name, email address, and phone number.
- Build a Thank You page.
Redirect prospects to your Thank You page after completing your opt-in form. Try including a video testimonial here to highlight your gym.
- Add prospects to your Pricing Request funnel.
Nurture your new prospects through staff tasks, email, and 2-way text messaging to move them through the funnel and increase conversions.
Your Pricing Request funnel should establish a relationship with your new prospects – learning their motivations and goals. This allows your communication to become personalized and valuable to the individual, increasing the likelihood that they’ll become a member.
Tip: Don’t wait to reach out. Prospects that receive communication within 20 minutes of opting-in have a 49% higher conversion rate.
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