Sara Perry


Sara is a content writer and copywriter with a passion for entrepreneurship. When not writing for UpLaunch, you can find her doing pilates or chasing after her dog at the dog park.

Blog Posts

How to Attract, Engage, and Recover Members During the New Year’s Rush

Your New Year’s memberships are an important contributor to your overall revenue, and losing them can have a strong impact on your gym’s growth. Planning your retention strategy now will help you protect those memberships come February 1st. Let’s look at how you can attract the right members, keep them engaged, and recover them if they cancel.

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How to Build a Digital Marketing Campaign for Your Martial Arts School

Digital marketing is a must if you want to attract new students, but there’s no one-size-fits-all strategy. Successful marketing campaigns balance best practices with the unique needs of your business.

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How to Unplug from Work (Even When You’re the Boss)

As someone running a gym and living a life outside of work, you have a lot on your plate. You need to strike your own work-life balance if you want to avoid burning out, but that’s tough if it feels like your to-do list goes on…

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3 Questions Every CrossFit Owner Should Know the Answer To

When you think of a gym, the first thing you picture is the equipment. The floor space and weights are all necessary, but there are many other aspects that go into running a successful CrossFit gym.

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8 Do’s and Don’ts of Running Your Gym’s Social Media

Let’s look at 8 do’s and don’ts of posting on your gym’s social media so you can create engaging content and build an online community.

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The Cost of Avoiding Automated Marketing

Marketing is all about connecting with the right people at the right time. A personal touch helps build those relationships, but avoiding marketing automation can lead to some big mistakes.

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