MEET THE UPLAUNCH TEAM

WHO WE ARE

The UpLaunch team wasn’t created by assembling some all-star team of veteran software founders. I mean yeah, we’re pretty solid at what we do, but our work doesn’t solely define us. What makes us who we are is our history, experience, and set of battle-tested defining principles.

Everything we do at UpLaunch relates to providing purposeful service to fitness professionals around the world. It’s what makes us tick, what motivates us. We believe that people exist to help other people – and given our roots in the fitness world, it was a natural fit.

The UpLaunch leadership team has dedicated decades of their lives to purposeful service while protecting people’s lives in the military and the fire department. We were brought up to believe that self-sacrifice, hard work, and compassion are the only things that matter. And we know that applying those principles to our businesses is a winning recipe.

It was our service backgrounds that led us to the fitness industry – in fact, UpLaunch was originally born within the walls of CrossFit Gettysburg in Gettysburg, PA. As we tried to grow our fitness businesses, we realize that there was no software platform that made it easy to deploy advanced marketing automation strategies and tactics with the flip of a switch.

Everything that existed was either really expensive or really complicated. And that just wasn’t good enough.

We are a team that is dedicated to providing purposeful service. We are going to help thousands of gym owners and fitness entrepreneurs worldwide. We relentlessly pursue excellence in all areas of our business. We are unwilling to settle for average. We have the grit and determination to succeed at all costs. We are UpLaunch. We are winning.

THE FACES OF UPLAUNCH

Rick Haus

Rick Haus

Customer Success Specialist

Calls himself the Orkin Man, because he “kills bugs dead”. When he’s not helping customers get onboarded or answering support conversations, he’s playing pickleball and laughing about how warm it is in Florida.

Jake Johnson

Jake Johnson

Chief Revenue Officer

Former USMC Infantry & career fireman, founder of CrossFit Gettysburg. Jake’s journey as a gym owner was what inspired us to start building our software platform in the first place!

Beth Lape

Beth Lape

Product Specialist

Wife, mother, fitness professional, and more – Beth is super-passionate about helping people! She runs many of our product demos, and loves talking with gym owners about how we can help.

Ryan Peterson

Ryan Peterson

Chief Product Officer

Epic marketing automation visionary – specializes in helping small business owners improve their lives with technology. Great at making complicated things seem simple.

Dave Rawlings

Dave Rawlings

Chief Financial Officer

Makes sure that the Matts don’t spend all the money, which is basically a full time job. Incredible with numbers, business analytics, and financial strategy.

Matt Taylor

Matt Taylor

Chief Technical Officer

Commonly referred to as the DevNinja. Spends every waking moment trying to translate a million ideas from a million people into a smooth and reliable software platform.

Matt Verlaque

Matt Verlaque

Chief Executive Officer

Father, husband, founder, and nerd. Former career fireman. Enjoys helping others, and watching the amazing team at UpLaunch provide massive value for our customers.

Mike Wuest

Mike Wuest

Director of Customer Success

Founder of CrossFit COMO, passionate about client experience, and the wizard behind the UpLaunch campaign strategy. Mike is the point man for our amazing customers.

Louise Ysabel

Louise Ysabel

Customer Success Specialist

Coming at you all the way from the Philippines, Louise helps keep the UpLaunch world running for our Aussie / Pacific customers – along with a TON of other work that helps provide an awesome experience!

#NoLeadLeftBehind

A powerful system to ensure that the ball never gets dropped.

#100DayJourney

A framework to turn new members into brand ambassadors.

#GetThemBack

Handcrafted touch points to reactivate your former members.

The Reactivation Framework

We'll give you the exact strategy that we use in the UpLaunch Platform to reactivate former members - and show you how to do it WITHOUT using our software!

Your copy of the Reactivation Framework is on the way!