Marketing

Your New Year’s memberships are an important contributor to your overall revenue, and losing them can have a strong impact on your gym’s growth. Planning your retention strategy now will help you protect those memberships come February 1st. Let’s look at how you can attract the right members, keep them engaged, and recover them if they cancel.

Digital marketing is a must if you want to attract new students, but there’s no one-size-fits-all strategy. Successful marketing campaigns balance best practices with the unique needs of your business.

Our gym advertising guide provides all of the tips and examples you need to master fitness ads. Learn how to reach larger audiences and fuel more conversions.

Let’s look at 8 do’s and don’ts of posting on your gym’s social media so you can create engaging content and build an online community.

Marketing is all about connecting with the right people at the right time. A personal touch helps build those relationships, but avoiding marketing automation can lead to some big mistakes.

Holiday gift cards are a fun way to bring new athletes to your fitness business.