We have a confession. Two years ago we recorded an UpLaunch podcast … and that was it. We didn’t release the podcast and didn’t record anything new for two years.
Well, we did a few things wrong.
Our biggest mistake was starting without any plan or structure. We recorded the podcast in a hotel room while on a trip because it was a formative time in our business, and it seemed like we should document our journey. We didn’t create a website, a logo, or figure out how to distribute the podcast, because who has time for that when you’re already running a business?
Without any structure or plan, the podcast just disappeared. Then we spent the next two years talking ourselves out of recording another one, and feeling bad about our failure to follow through.
We allowed ourselves to succumb to fear and a healthy dose of imposter syndrome. We worried we weren’t good enough, that nobody would listen, and convinced ourselves we didn’t have anything useful to say. We knew the benefits of podcasts — they drive traffic, they’re a great way to promote a business, they start conversations, and they connect you with leaders in your industry — but we just couldn’t get out of our own way and pull the trigger.
It all seemed so overwhelming.
Then this March, two years after that first episode, we decided to take action.
This time, however, we were going to do it right. We were going to come up with a name, a logo, a website, and — most importantly — we’d distribute it to every major podcast platform.
Sounds time-consuming and expensive, right? It wasn’t.
For under $100 and about two hours of our time, we had everything we needed. Founder Fight Club was born!
4 Steps To Start Your Podcast
If you’ve been wanting to start a podcast, now is the time. And the magical part about taking action in one area of your life is you’ll find it’s contagious. Today you start a podcast, then tomorrow it’s a piece of content, and the next day it’s a Facebook ad. All it takes is changing your mindset from “I can’t” to “What can I try next?”
Step 1: Gather your equipment.
All you really need is a phone! We already owned a Blue Yeticaster microphone, which costs $199, but it’s not necessary, so we didn’t include this in our costs.
Step 2: Decide on a name and a logo.
We came up with our name, Founder Fight Club, in about a minute. Then, instead of spending a month trying to design our own logo, we used a service called Logojoy. We gave them our podcast’s name and some colors, and they gave us about 100 different options. We found one we liked, tweaked the colors and changed the font slightly, and within seven minutes we had a logo, which cost us $60.
Step 3: Set up a podcast-specific website.
Once we decided on the name, we bought the domain, founderfightclub.com, for $3. Instead of building a custom WordPress site, we used a service called Carrd that spins up simple, pre-built, one-page websites where we can embed the podcast episodes. This website costs $20 per year.
Step 4: Set up hosting and distribution.
We didn’t want to be responsible for making sure the podcast was available on iTunes, Stitcher, and Spotify, so we used Anchor.fm for hosting and distribution. It’s free, and you can upload your podcast and distribute it everywhere. Just download the Anchor app, hit “new episode,” and you can make a podcast episode from your cell phone.
On top of Anchor, we decided to use a service called Zencastr to capture the recording, because it allows us to capture both sides of the audio on a phone call. Zencastr will let us have call-in guests in the future. This is optional, and it costs $20 per month, with a 14-day free trial to start.
Less than $100. Under two hours.
Now it’s your turn! Stop agonizing over the reasons why you shouldn’t start a podcast and take immediate, imperfect action today.
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