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Build a Fitness Website that Will Transform Your Business

Megan Cunningham

Are you a small fitness business owner looking to attract leads and increase visibility through a stronger online presence? If the answer is yes, keep reading to learn how to create a successful fitness website that builds your business–and grows revenue!
Building a fitness website and figuring out how to engage new clients online can be daunting, especially if you don’t possess a highly technical background. At UpLaunch, we understand your concerns, so we developed UpLaunch ASAP: an easy-to-use website builder specifically for fitness businesses and designed for new users.

A high-performing website is critical for small fitness businesses. In fact, industry research shows that 81% of consumers conduct online research before engaging with a business. Additionally, 63% of consumers use a company website to find a business. These numbers make it clear your business needs a website, providing the opportunity to post valuable content, build trust, and bring in new clients.

Your website serves as a reflection of your business’s unique energy and mission. Think about the overall atmosphere of your fitness business. Your brand is reflected in the interior design aesthetic, the type and range of equipment you offer, instructor personalities and coaching styles, classes and events scheduled, and the merchandise you sell. Consider how to translate those details to your website with images of your fitness business, consistent colors and fonts, and your logo prominently displayed.  

Ready for more ideas? Read on for a checklist of essential elements for your fitness business website and a discussion on how a web builder like UpLaunch ASAP can help you achieve your goals in developing your online presence.

Website Checklist

1. Complete Contact Information

Phone number, email, and physical address are must-haves for every fitness business website. This information allows potential members to contact you, so ensure it is easily accessible and up-to-date.  

Tip: Most visitors will likely arrive at your site via mobile phone. Offer a ‘click-to-call’ phone number for easy accessibility.  

2. Lead Forms

Use embedded forms to turn your fitness business website into a powerful lead-generation tool. Use call-to-action (CTA) buttons to entice visitors to fill out your forms and visit your business in person.

3. Schedule

Post your calendar of events, allowing leads and members to see where your classes work within their schedules.  

Tip: Integrate class scheduling so visitors can book a class directly from your website. This small step can be crucial in increasing member satisfaction too!

4. User-Friendly Interface

Make your website simple and easy to navigate, avoiding irrelevant content or too many CTAs. Highlight your expertise, create a clean fitness website design with colors and images, and leverage search engine optimization (SEO) with keywords and metatags to help your website rank higher online.

5. Mobile-Friendly Design

This element is often overlooked but is crucial to the success of your website. 61% of consumers say they are more likely to contact a local business with a mobile-friendly site (BrightLocal). Ensure your website is responsive and optimized for any device; otherwise, you risk visitors leaving your site for a competitor.

6. About Us & Instructor Bios

Share the story of your business, and explain your specific mission to help members reach their fitness and health goals. Then, highlight your instructors to attract new clients. Include photos, information regarding their experience, bios, and a list of classes they teach. This is a great place to get creative!

7. Testimonials and Reviews

Social proof is essential for building trust with potential customers. In fact, 88% of consumers trust online reviews as much as personal recommendations (BrightLocal). Include testimonials and reviews from loyal members to demonstrate the positive impact of your fitness business.
Tip: Testimonials look more credible when sprinkled throughout your site rather than all on one page.

8. Powerful Imagery

The use of positive, professional imagery is essential, communicating the energy of your fitness business and providing a visual of what classes your instructors teach (how about a kickboxing picture?), what your facility looks like, and the appeal of your community.

9. Blog

Content like blogs is a great way to add valuable information to your website and demonstrate expertise - related to fitness, nutrition, lifestyle, and more. Small businesses with blogs generate 126% more leads (HubSpot).

Tip: This is also a great way to maximize SEO: Google loves blogs!

10. Social Media Integration

Integrating your social media accounts into your website can help you build your online following and keep potential members engaged with your business. Your social media icons should be prominently displayed on your site.  

Tip: Consider including a live social media feed on your homepage.

11. Clear Calls-to-Action

Include clear calls-to-action encouraging visitors to sign up for memberships, book personal training sessions, purchase merchandise, or take other clear next steps with your fitness business.

Tip: Great call-to-action ideas include encouraging potential members to ‘start a free trial,’ ‘sign up” for their first class, or ‘schedule a consultation.’

12. SSL Certificate

Including an SSL (secure sockets layer) on your site adds credibility in terms of ensuring security. An SSL certificate means that data sent between the user and the website is encrypted and cannot be intercepted by third parties. This is key to protecting passwords, credit card information, and personal details. Letting clients know your website is protected with an SSL certificate builds trust and improves SEO rankings!

As a fitness business owner, building a website from scratch can be challenging - from the technical skills needed to the time required. That’s where UpLaunch’s ASAP Web Builder comes in. With its easy-to-use interface, seamless integrations, and pre-built templates, fitness business owners - like you - can quickly create a professional-looking website in minutes!

UpLaunch’s ASAP Web Builder lets you focus on what you do best, delivering high-quality services to your members, not spending your time and resources on website development. Let UpLaunch ASAP ensure your website meets all the checklist items and start building your online presence.


Try Building a Fitness Website that Will Transform Your Business!

Building a website for your fitness business may seem daunting, but you don’t have to do it alone. With the checklist above and UpLaunch’s guide on How to Structure a Successful Blog, you’ll be well on your way to developing your online presence!

Download your free guide
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