Did you know that 75% of people base the credibility of a business on how their website looks?
Your website is often the first place potential clients will go to learn more about your fitness business and the services you offer.
It’s not enough to just have a website, though. Your website needs to be well designed and informative, with all the information your potential clients are looking for.
So, let’s dive into some fitness website design ideas to make sure your website is doing everything it should be for your business.
What Should Your Website Do?
It’s important to understand that your website serves multiple purposes. With a well-designed and high-performing website, you can:
1. Fulfill Customer Expectations – provide all the information clients need to know, from the programs you offer to your hours and pricing
2. Fuel Client Connections and Engagement – showcase your brand and personality through your website’s design, content, and imagery so clients are more likely to choose you over competitors
3. Rank Well on Search Engines – use search engine optimization (SEO) techniques to appear at the top of search engine results and reach more clients
4. Enhance User Experience – create a user-friendly experience that’s visually appealing, easy to navigate, mobile-friendly, and loads quickly
What Should Be on Your Website?
Whether you're taking on the task yourself or working with a team of experts, you should have this crucial information ready to add to your website.
1. Your Business Basics
Clients can’t visit your fitness business if they don’t know where you are or when you’re open. Clients expect to find that information quickly so they can reach out to you as soon as their interest is piqued.
Fulfill their expectations by including easy-to-access contact information so clients can reach out to you as soon as they’re interested.
Your contact and operating information should be easy to find. This includes your:
2. Phone number
3. Hours of operation
4. Location (with a map!)
5. Links to your social media accounts
2. Who You Are
When a prospective client views your website, they're trying to learn if your fitness business is the right fit for them. Use your website to tell them who you are and how you can help them achieve their health goals.
Engage new clients by showing them what it means to be a part of your community. Include details like:
1. About Us page that briefly summarizes what you do, your history, and your staff
2. Any special training/certifications your staff members have
3. Descriptions of your training programs and classes
4. Logos and links to any professional organizations you belong to
5. Your logo, branding, messaging, and photos to tell your story
6. Customer testimonials that show what it means to be a client at your fitness business
3. SEO Components
One of the biggest reasons for having a website is to help your fitness business get discovered online. Follow search engine optimization (SEO) best practices to appear higher in search rankings and reach new clients.
Make sure your website has the following key SEO components:
1. An XML sitemap
2. Unique title tags and meta descriptions on every page
3. Professional URL (websites ending in .com are seen more creditable than those ending in .net or .biz)
4. A blog to add fresh content to your site (Google loves blog content!)
Optimize Your Website
If your website isn’t easy to navigate, it doesn’t matter what information is on it. Your website should be user-friendly and safe so clients have a positive time interacting with it.
Enhance your website’s user experience by making sure:
1. The pages load in two seconds or less
2. The design displays well on mobile devices (avoid clutter, keep things simple, and focus on getting visitors to click your call-to-action)
3. Your visitor’s information is safe via a secure hosting platform (SSL)
Your website serves as the face of your business online, so make a great first impression. Cover these website building blocks, and you'll be well on your way to building a website that connects with clients.